“Why is There a Bull on the Magazine Cover?” The Readers of the Soviet Magazine 30 Days

Better known nowadays for having been the venue for the publication in installments of Il’ia Il’f and Evgenii Petrov’s famous novels The Twelve Chairs and The Golden Calf (Dvenadtsat’ stul’ev and Zolotoi telenok, published in 1928 and 1931 respectively), 30 Days also holds a unique place in the Soviet publishing environment between the NEP Era and the First Five-Year Plan.

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